The design industry on the internet is getting bigger and bigger every minute. Too many “designers”, many buyers, lots of discussions, too many contests, different likes and dislikes and in the end many revisions.
In this article, I want to emphasize the importance of getting unlimited revisions from a designer, when you are buying a design. It doesn’t matter if it is a logo, a business card, a catalog, a T-shirt or a webpage.
A logo, trademark, emblem, brand, logotype, symbol, identity, mark, insignia represents a company to consumers. It gets its meaning from the company it represents, not the other way around. It’s effectiveness can help to sell a product or service to the public. It’s the identifier that consumers sometimes attach themselves to and become loyal to. It’s a visual expression of a company, product or service. The role of the logo is to point or designate in the simplest form possible.
There are five elements that you can find in great and successful logo designs. Most of the logos you know and love will meet all these criteria. When you think of a great logo what brands come to mind? Remember the logos for those brands as you read through this article and see if they meet the five criteria.
the front of Base-10 business card
A great business card is absolutely essential to set you apart and it is often the first peek a potential client gets into who you are and how you conduct your business. A sloppy card will speak just as loudly as a stunning one. If you want to leave a lasting impression, you need a great business card (not just a good one).
If I didn’t know it already, I wouldn’t discern that the gallery below is made up of drawings. Yes! They are NOT photographs. Vector drawings using gradient mesh to be specific. Except for Bert Monroy, all of the vector art displayed here are 100% made from Adobe Illustrator.
Logos are everywhere. Because of this, only a few can rise among the noise — and often it’s the more unique logos that are most memorable. Sometimes to be unique, you’ve also got to be weird. In this post, we showcase twenty lovably strange logos that work.
With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.
This roundup was gathered through a combination of top notch Google-ing and What-the-font–ing. Midway through my travels across the internet, I stumbled upon a Web 2.0 logo font roundup, which is worth a look as well.
You’ve seen these fonts, now you get to learn their names:
Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose.
A custom logo design can project professionalism, unify product lines, differentiate products, and create a brand. Without the right logo, your success in each of these areas could be limited.
We have known CPAs, doctors, and other local service professionals who operated without professional logo design. But when the business gains broader exposure, it becomes essential to cultivate an image based on professionalism, not personality. Broader exposure can result from advertising, increased numbers of clients, a Web site, a new partner, or for other reasons. (more…)
To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things? (more…)
Logo and Corporate Design Blog
